Applying Islamic market‐oriented cultural model to sensitize strategies towards global customers, competitors, and environment

Empirical Investigation of Customers’ Perception and Adoption Towards Islamic Banking Services in Morocco

The main purpose of the study is to examine the willingness of the Moroccan customers to adopt Islamic banking services and the factors that may influence their decision. A total of 200 questionnaires were randomly distributed to Moroccan banking customers, out of which 146 were properly filled and returned. Multiple regression and one sample t-test were subsequently applied. The results showed...

Cultural tourism: challenges and strategies

Selling to Strategic Customers: Opaque Selling Strategies

Over the past few years, firms in the travel and entertainment industries have begun using novel sales strategies for revenue management. In this chapter, we study a selling strategy called opaque selling, in which firms guarantee one of several fully specified products, but hide the identity of the product that the consumer will actually obtain until after the purchase is completed. Several fi...

Strategies and Standards for Cultural Interoperability in Global Business Systems

Global integration and greater economic interaction implies a need for interoperability and compatibility which can be achieved through appropriate standards for technology and procedures. Such standards are the product of market processes which are historically and culturally specific but which now impact on a much broader range of actors. Understanding the dynamics of these processes is neces...

a frame semantic approach to the study of translating cultural scripts in salingers franny and zooey

the frame semantic theory is a nascent approach in the area of translation studies which goes beyond the linguistic barriers and helps us to incorporate cognitive and cultural factors to the study of translation. based on rojos analytical model (2002b), which centered in the frames or knowledge structures activated in the text, the present research explores the various translation problems that...